Zapier
Connect 9000+ apps with simple trigger-action automations
Zapier is the most popular no-code automation platform with 9000+ app integrations. Its new AI features include natural language workflow creation and an AI chatbot builder for custom automations.
Editor rating is our overall editorial judgment of the tool, out of 5. It is not a test score and not a user-review average. Ratings have not been re-scored since the tool was listed here. The reasons are in Best for and Pros & cons below.
No coding needed. You can try it in the browser.
Best for
Pros & cons
✓ Pros
✗ What this won't do
Use cases
Syncing CRM leads to email tools
Auto-posting social media content
Slack notifications from form submissions
Invoice generation from Stripe events
Create a new Zap
Sign in to Zapier and create a new Zap. A Zap is an automation: a trigger that starts it, then one or more actions.
Set up the trigger
In the Zap editor, select the Trigger step, choose an app and an event, and connect your account. Open the Test tab and click Continue with selected record.
Add and test an action
Add an action, for example HubSpot's Create Contact for each new lead. Open its Test tab and click Test step to check it works.
Publish to turn it on
Publish the Zap when your tests pass. It only handles new data created after publishing, and test records can differ from what arrives later.
Compare alternatives
| Tool | Category | Editor rating | Pricing |
|---|---|---|---|
| Zapier (current) | Automation | 4.5 | Free / from $20 mo |
| Make (formerly Integromat) | Automation | 4.6 | Free / from $9 mo |
| n8n | Automation | 4.7 | Free (self-host) / $20 mo cloud |
| Activepieces | Automation | 4.4 | Free (self-host) / from $16 mo cloud |