Jasper
Enterprise AI writing platform for marketing teams
Jasper is the leading AI writing platform for marketing teams, with brand voice training, campaign workflows, and 50+ templates. It produces on-brand content 5x faster than manual writing across all channels.
Editor rating is our overall editorial judgment of the tool, out of 5. It is not a test score and not a user-review average. Ratings have not been re-scored since the tool was listed here. The reasons are in Best for and Pros & cons below.
No coding needed. You can try it in the browser.
Best for
Pros & cons
✓ Pros
✗ What this won't do
Use cases
Writing blog posts at scale
Generating ad copy variations
Creating social media calendars
Producing email marketing sequences
Create a Brand Voice
Sign in to Jasper and open Brand Voice in the left panel. Click add a voice, give it text, a file or a link to your best posts, and click create voice.
Add style rules
Add your house rules to the style guide, such as "always use the Oxford comma". Jasper then follows them in what it writes.
Create your first content
Click create content at the top left and open a new document. Try a prompt such as "Create a full content calendar for my April social media content."
Improve a thin prompt
If results feel generic, click the sparkles icon to enhance your prompt. Jasper fills in details you may have missed.
Compare alternatives
| Tool | Category | Editor rating | Pricing |
|---|---|---|---|
| Jasper (current) | Writing | 4.4 | From $59 mo |
| Copy.ai | Writing | 4.3 | From $24 mo |
| Writesonic | Writing | 4.3 | From $79/mo annual / $99/mo monthly |
| Claude | LLM / Assistant | 4.8 | Free / $20 mo |